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The Ultimate Guide to Scaling

Do you have a business?

你准备好进入下一个阶段了吗? 而创业是一回事, scaling it into something bigger is a different ball game - and it’s often a process that sorts out the wheat from the chaff. 如果你是一个想要扩大规模的创始人, 在这个过程中,你需要意识到某些障碍和挑战, and how to navigate them, if you intend to succeed.

BG真人APP下载 is the UK network for scaling entrepreneurs. We have a broad and experienced community of experts and scale coaches who have a wealth of knowledge when it comes to networking, hiring talent, 建立企业文化以及企业扩张过程中面临的所有其他挑战. We’re the ambassadors for UK tech, 在各个阶段都有丰富的创始人网络, 来自那些刚刚开始旅程的人, to those who have IPOed and beyond. 

In this guide, 我们将带您了解在科技发展的每个阶段所面临的主要挑战,以及如何解决这些挑战, 以及那些知道的人的关键见解和智慧的金块, 以及BG真人APP下载可以在哪里帮助你的缩放之旅.

 

Early-stage

What is an early-stage tech company?

一个早期的BG真人娱乐可以是任何一个有想法的人, 直接到一家正在准备融资的公司. Otherwise known as the ‘startup’ phase, 一个早期的公司正处于他们旅程的开始——开发他们的产品, setting up a website, seeking their first investment or funding, getting their first customer, forming partnerships, hiring their first employee. 对于创始人来说,这是一个令人兴奋的时刻,但也可能是一条崎岖的道路. We’re here to help you along the way.

Getting started: Early-stage checklist

 

以下是早期阶段的5大挑战,以及如何解决它们

咨询新星校友和创始人网络, 这些都是早期阶段最常见的挑战. 

Fundraising | Finding talent | Mentors and Networking | Finding your first customer | Mental Health

1. Fundraising

新企业通常需要资金来启动并保持发展. 但在很大程度上是基于愿景和团队的情况下,很难让投资者感到兴奋, as opposed to metrics and traction. 

“Founders have to pull off a near-impossible trick: they have to distort reality – because they are selling a vision of something that doesn’t yet exist – but not bullshit themselves. 就像美国人说的:“不要喝酷爱饮料。.’”

Wendy Tan White, AlphabetX

First of all, you need to work out if, in fact, you do require investment. Then, you need to decide whether you need grant, debt or equity funding

一旦你弄清楚了这一点,你就必须确保你的宣传是正确的. 思考公司需要答案的问题,并将其确定下来. Being prepared is the key. 不是每个投资者都适合你的公司, 所以,如果你一开始没有成功,不要灰心丧气. This a good framework and here are some top tips for a great pitch from our very own Harry Davies. 

如果你的公司位于伦敦以外的地方,获得资金往往会更加困难. The BG真人APP下载 Entrepreneur Engagement Managers 是提供建议和网络的本地资源吗.


2. Finding talent

Building a tech business requires a very specific skill set  - and the more niche the skill the more difficult it can be to find someone who can do the job. If a skill set is harder to come by, 它放大了问题,使问题更加难以解决. On top of that, 在早期阶段,你需要能够身兼数职的人, and get stuck in to any job when needs be.

在诸如此类的平台上让雇主在网上可见是个好主意 Glassdoor. 你的员工可以对你的工作场所进行反馈和评价,尽早建立你的雇主品牌. 这意味着你可以修复那些不能用的东西,并在你成长的过程中建立在它的基础上.

如果你没有找到合适的候选人来申请, 也许是时候回顾一下你的招聘流程了. The creativity and innovation of your business might not be coming across and therefore not attracting the type of talent you want. 

Attending networking events and meetups for recruitment and grads is also a good way to meet people with the right skills and at the right stage of their career.

记住,如果你现在还不能提供符合市场水平的薪水的话, 你可以以公司股权的形式向早期员工提供报酬. 如果他们相信你的使命,他们会明白这比任何工资赤字更有价值.

BG真人APP下载 has been designated by the Home Office to endorse applications for the Tier 1 Exceptional Talent Visa in digital technology. The BG真人APP下载 Visa is for those who are exceptionally talented or show exceptional promise and want to work in the UK’s digital technology sector. It can be a good thing to consider if you have a person in mind who you want to bring to the UK to work for your company.


3. Mentors and networking

以创始人的身份开始创业,有时会感觉像迷失了方向. 

与其他创业者建立联系不仅对心灵有好处,对生意也有好处. Having like-minded people to bounce off and collaborate makes it easier to problem solve and innovate. 在你所在的区域,与我们一起寻找聚会和共同工作的空间 regional guides.

Founders' Network 是一个与其他创始人见面、合作、提问和获得建议的好地方吗. 它完全免费加入,并对任何在BG真人APP下载注册和总部的人开放, with a product-based digital service, 谁是A系列赛的预赛选手,月收入在0到15万英镑之间. 

Aside from Founders Network, getting into an incubator or accelerator or growth programme for early-stage companies can be a brilliant way to build a network and find a host of mentors. 与那些正在经历同样事情的人交谈, or have been there done that, 不仅令人满意,而且增加了你生意成功的机会. So don’t be shy - reach out.


4. Finding your first customer

Some might find this a daunting prospect, 但这也是创业最令人兴奋的事情之一. 从最基本的开始——你的产品针对的是谁? 他们是什么样的人,他们倾向于怎样购买? Getting into the mindset of the buyer allows you tailor your entire customer journey to the people who matter.

知道你要去哪里是值得的,而不是完全盲目地进入市场. Give it some thought and do your research, so you can identify prospective customers and do what you need to do to get them to the purchasing phase. 最终目标是拥有一个结构化的、可重复的获取客户的模式. Take this course to go into more depth. 


5. Mental health

Founding your own company can be a lonely business. 长时间工作、高风险、毕生积蓄和巨大的承诺可能会让人感到压力. 创业者往往自力更生,这可能会导致孤立感,更不用说精疲力竭了. 

“我非常善于抑制任何负面情绪, whether that was a feeling of isolation, of imposter syndrome, or anxiety around our financial position. 我从来没有表现出任何脆弱.”

James Routledge, Sanctus

身心健康很重要,所以 keeping it as a top priority 对个人幸福和职业成功至关重要吗.

Building a network of friends, 同伴和导师意味着你可以在需要的时候卸下包袱, 当你遇到不确定的事情时,也可以征求意见或征求意见. Founders’ Network and charities like Sanctus and Mind 如果你正在苦苦挣扎,这也是很好的资源吗.

“我得到的最好的建议就是给自己留点时间. 我的投资者明白,我处于一个好的位置对公司来说是无价的.”

Saul Klein, LocalGlobe

  

Early-stage resources

Hone your skills with DBA

如果你正处于公司旅程的起点, 有很多资源可以帮助你开始并获得一些动力.

The Digital Business Academy is a free online resource offering 85 quick and easy courses in all the elements of starting and growing a digital business.

From talking to your customers, 为了避免资金耗尽,学院是一个很好的开始, 你可以在短短15分钟内学会一项新技能. 在你不确定的领域,这也有助于增强你的信心.

“The DBA makes startup skills simple. Our courses are short, 免费且充满实用的建议,来自那些已经开始自己的公司的人. 此外,每次学习都能获得奖励,比如办公空间、辅导和折扣。”

Ed Willis - Learning Lead, BG真人APP下载

Take your startup to the next level

一旦你开始创业并获得了一些吸引力, Rising Stars 这是提升公司形象的绝佳机会吗, expand your network and come into contact with an impressive selection of mentors and peers through the BG真人APP下载 Alumni.

“Off the back of BG真人APP下载 Rising Stars, 我们获得了第一个商业客户,并筹集了10万英镑.”

Amy King, Co-Founder and R&D Director, People Matter Technology

You must meet the following criteria:

  • 种子期至首轮融资阶段,或年收入低于1英镑.5m
  • At least one active client or pilot
  • Able to demonstrate market traction
  • Company incorporated between 1-3 years
  • UK HQ
 

Mid-stage

What is a mid-stage tech company?

A mid-stage company is passing through a distinct stage of growth that commonly brings about serious change. Also known as a scaleup, 到目前为止,处于中期阶段的公司已经取得了很大的成就, been through their first rounds of funding or be able to demonstrate rapid revenue growth if bootstrapped.

Read our full explainer. 

 

中期公司面临的五大挑战以及如何解决它们

中期规模课程的校友网络目前已达130人, 我们听到很多同样的挑战一次又一次地出现. Like companies at other stages of growth, 人才和资金是重要的考虑因素, 但有时候,那些无形的东西是最难找到答案的.

作为一个可能迅速发展到30人规模的公司的创始人, 放手的挑战是非常真实的, 还有一些新的挑战,比如扩展你的公司文化. 以下是中期扩展所面临的5大挑战,以及一些解决方案.

Raising Series A, B and beyond | Maintaining culture | Going global | People and talent | 成长、领导能力和放手控制

 

1. Raising Series A, B and beyond

获得一轮重要的投资是你的公司进入“中期”的真正标志. 这些将会成为你的头条新闻, 这可能会涉及到风险投资公司, 支票的大小是几百万. A轮融资通常需要8-12个月的时间, and cost around £10k in legal fees, 所以提前做好准备很重要,给自己时间,避免耗尽资金.

Follow our six step guide to preparing for Series A, and avoid common mistakes.


2. Maintaining culture as you scale

As your company scales rapidly, 你可以很快从一个每个人都知道彼此名字的紧密团队转到另一个团队, birthdays and how you take your tea, to a team too big to know everyone, 对公司的历史和文化也不熟悉. 维持和/或发展公司文化比听起来要难得多, 但重要的是要确保所有员工都坚守自己的使命, working towards the same goals, 在创始人不在的时候做出正确的决定, 每天来工作也会感到被重视和兴奋.

我们往往会更多地听到一种文化在什么时候出了问题,而不是什么时候出了问题, but it’s certainly a hot topic of discussion.

Explore our archive of content on company culture, have a read of the infamous Netflix culture deck, and watch Naomi Trickey, Brandwatch前首席人力资源官和Aaron Gelbard, founder and CEO of Bloom and Wild, discuss the challenge.


 

3. Going global

大多数雄心勃勃的本土BG真人娱乐从一开始就将目光投向国际市场, 因为他们的计划比BG真人APP下载市场能满足的要大. 第一个国际步骤是重要的, 一个关键的挑战是了解你的市场在哪里. Once you know where you’re going, 你可能需要考虑是否需要在新的市场开设一个办公室, if so, in which city, 还有当地的考虑因素,比如文化和税收.

我在帮助公司实现国际化发展方面有着丰富的经验 how BG真人APP下载 can help your business.


 

4. People and talent 

Companies are made up of people after all, and at mid stage, 关于你雇佣的人(和你保留的人)有一些关键的挑战. 随着公司的发展,你需要建立自己的高层. Employer brand, 一些你可能从未考虑过的事情, 这对于在拥挤的市场中找到最优秀的人才非常重要.

How you reward talent 成为竞争的重要组成部分. 公司规模扩大带来的成长烦恼可能包括解雇员工, 或者与从第一天起就和你在一起的人一起管理等级制度的引入. People make and break businesses.

Onefinestay创始人格雷格·马什向我们提供了他的建议 “hire slow and fire fast” in a scaleup.


 

5. 成长、领导能力和放手控制

当你在扩大规模时,你很容易觉得自己超出了作为领导者的深度, though chances are, 每个人都有或者一直有同样的感觉.

我们最喜欢的关于成长和领导力的书包括 Good Strategy Bad Strategy, Mindset: How you can fulfil your potential, The Tribe of Mentors, Radical Candor, The Hard Thing about Hard Things, The Messy Middle, The Five Dysfunctions of the Team,Stepping Up, and of course Upscale. 从中期增长计划发展而来, Upscale 本文来自25位BG真人APP下载最具影响力的企业家, investors and industry veterans on how to scale your startup; team, mindset, culture, the lot.

 

 

Mid-stage resources

BG真人APP下载’s Upscale helps the UK’s most promising tech companies to accelerate their growth and unlock the key to scaling successfully.

Based on values of honesty, intimacy and trust, this established, 精心策划的课程旨在反映企业的扩张历程. Companies explore fundamental growth challenges with peers and benefit from sessions delivered by expert scale coaches who have been through it all. 这是一个非常有价值的项目,有一批来自Monzo和Bulb等公司的令人印象深刻的校友.

“Upscale helped us understand we’re not alone in our journey through the “messy middle” - the gap between launching and profitability. 通过高端网络和校友分享经验, and a willingness to be really open about challenges will equip other tech businesses in a growth phase with a knowhow and confidence to continue their success”

Robert, Fertility Focus

如果你是一家BG真人APP下载的风投公司(或创收1英镑).5m - £5m), 谁打算大幅增加员工人数, 扩大你的市场份额或客户基础,并在国际上扩张, register interest or apply to Upscale today.

 

Late-stage

What is a late-stage tech company?

后期公司通常具有强大的市场占有率, 一个知名的产品和被证明成功的程度. 达到正现金流的点, they are usually thinking of expanding to tangential markets and might even be considering going public in the near future.

When it comes to our Future Fifty programme, 展示了BG真人APP下载最成功的后期BG真人娱乐, you must be at Series B+ funding stage or, if revenue focused, 年收入超过500万英镑,同比增长50%.

 

后期公司面临的五大挑战以及如何应对

“未来50强”计划为这些公司的高管举行了一系列亲密的圆桌会议, 在哪里讨论共同的问题和挑战. These are the most common topics covered.

Finding talent | Increasing PR | Founder psychology | Expanding internationally | To IPO or not to IPO

1. Finding talent

A successful company needs working parts, 这意味着招聘和留住人才是一个重要因素, no matter what the size of your company. Balancing process, 培养和进步需要很长时间, 但如果做对了,就会有天壤之别.

It’s important to remember that, just like your customers, 你们的员工都是独立的个体,他们应该得到同等的重视.

“Every staffer in the company, 从前台到领导团队, should be offered employee stock options. Everybody should have some skin in the game.”

Dominic Jacquesson, Index Ventures

Things like location can matter a lot when it comes to attracting top talent - and if you're recruiting techy people, you need to keep them inspired. 这通常意味着让他们发展自己的技能,而这可能并不一定意味着管理. 当涉及到传统的进程框架时,要跳出框框. 我们采访了ASOS的克里夫·科恩和鲍勃·斯特拉德威克,了解他们的秘密.

"Hire people who are better than you, 不要对你的企业的运营诀窍太在意了."

Asi Sharabi, Wonderbly的联合创始人兼首席执行官

2. Increasing PR

后期BG真人娱乐已经有了经过验证的产品和不错的市场占有率, 但增加和利用这种存在是获得长期持久成功的关键. 似乎一旦产品有了一定的吸引力, 口碑会完成剩下的工作——但每个公司都应该考虑自己的公关策略, and its impact, at every step of the way.

Having a bold brand and not being afraid to consistently embody that brand will help your company strike a chord with people. 作为一个品牌,忠于自己会增加品牌信任 and make you more memorable. 看看你的竞争对手,看看什么对他们有效,什么对他们无效.

确保你有一个强大的SEO策略.


3. Founder psychology 

随着公司的发展和成功, 你会错误地认为挑战和挣扎开始消失. 生意场上总会有新的、意想不到的障碍, 而你如何面对它们将决定你的成败. 知道什么时候寻求支持本身就是一种技能 通常,最大的山峰是你自己的脑袋. 

“在过去的15年里,我学会了如何好好照顾自己. 你需要把自己消耗殆尽,这是一个神话. 我现在练瑜伽,练功夫,每天早上写日记。”

Wendy Tan White, AlphabetX

4. Expanding internationally

在一个新的国家重新开始就像重新学习走路一样. 新的国家意味着新的文化、不同的法律和令人困惑的税收. It’s important to get the right guidance so you can hit the ground running and make the biggest impact possible. Check out how BG真人APP下载 can help you expand internationally.

向有同样经历的人寻求建议,这样你才能做到 find out what to watch out for.


5. To IPO or not to IPO 

上市可能是你的公司最终想要的. 这可能根本不是你考虑的事情. However, it's important to make yourself aware of how it works and what it has the potential to do for you further down the line. 

如果你决定上市——你应该选择美国市场还是BG真人APP下载市场? 熟悉两者并探索所有的选项, 让你为公司做出最好的选择. 说到IPO,关键是做好准备. 我们采访了伦敦政治经济学院的James Clark和Funding Circle的Andrew Learoyd,寻求他们的建议.

 

Late-stage companies: myths vs. reality

They know what they’re doing.

一旦公司进入了后期阶段,他们就已经完成了所有的工作,这完全是一个神话.

Success brings a lot of satisfaction, but expansion can also bring a lot of teething problems - not to mention a whole host of new issues you never even knew existed.

Founders make the best CEOs

While this might sometimes be true, 其他时候,让更有经验的人来掌舵更有意义. Being a founder is tough and sometimes the challenge is realising you might not be the best person for the most important job.

把自我置于商业之上会让公司失去一个发挥潜力的机会. 这个时刻可能永远不会到来,但意识到它可能会到来是一个好主意.

创业者都很年轻,有很高的成就,他们第一次就找到了金矿

多年来,人们一直认为BG真人娱乐的创始人很年轻,经验不足, but in our experience it’s simply not true. It’s much more common for a scaling company to be the second or third venture of a particular founder - those past experiences of trying and failing can be exactly what is needed to succeed.

The average age of a tech director is 46. “未来50人”中有50%的创始人之前都有过公司,平均而言, 72% of UK digital tech workers are over 35.

 

Join Future Fifty

你是BG真人APP下载领先的后期公司之一吗? You should consider becoming a part of Future Fifty - one of the most prestigious programmes in UK tech, with alumni that includes Skyscanner, Deliveroo, Zoopla and Shazam. 

Our Future Fifty programme enables the UK’s most successful late-stage companies to come together to form a powerful network and problem solve among peers. If your company fits the bill, apply now or register your interest.